Competing to Sell Pulse with Reason of Holiday Promotion

Wednesday, June 24, 2009

Operators Hold Big Promotion in Holiday Season - Telephone operators had lavishly provided promotion program to celebrate school holiday. Excelcomindo Pratama (XL) decided upon the tariff of 0,01 rupiah for call and message service, as well as genetnl packet radio service (GPRS) connection for their pre-paid customers. In addition, XL also provided value added service (VAS) such as XL Fun Book, XL Yahoo! Zone and XL Location based Service (LBS). Similarly, Indosat also launched Obral Obrol promotion program in early of June. The program set the tariff of 1.000 rupiah for an hour call. Obral Obrol could be accessed by Mentari and IM3 customers. Indosat also held IM3 Mobile Academy Class 09, where customers could participate in an educative activity such as workshop with IM3. / Kontan, pg 24, Pos Kota, pg A2

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