”3” hopes to boost its subscription rate through the MU game

The General Manager Sales and Distribution Regional East of Three Henry Panjaitan hopes that the exclusive agreement between Three and the Manchester United (MU) for three and a half seasons to 2012 would boost the subscription rate. Since it began operation in 2007, the GSM brand of Hutchison CP Telecom has garnered 5.3 million subscribers. “In the first quarter of 2008 we had 4.8 million subscribers, now it’s 5.3 million. Hopefully the subscription rate will continue rising after the agreement with the MU for the club has 28 million fans in Indonesia,” said Henry yesterday. Investor Daily, pg 24