Questioning About The Threat Of Cellular Against FWA Tariff War/ Bisnis Indonesia

In the last few days television, magazines, newspapers have all reported about new tariffs set by cellular telecommunication operators. Of the so many new promotion programs, the most outstanding is the war of tariffs between PT Excelcomindo Pratama Tbk and PT Indosat Tbk. A member of Indonesian Telecommunication Regulating Board (BRTI), Heru Sutadi, said that sooner or later tariffs of cellular would be similar to tariffs of FWA {fixed wireless access) or cellular based wire telephone. President Director of PT Excelcomindo Pratama (XL), Hasnul Suhaimi, said that marketing cost was set at 5% of the income. According to him of XL last year's income of Rp 8 trillion, about Rp400 billion was spent on marketing. Gede Krishna Jaya, Division Head of Prepaid Brand Management of Indosat, said that they applied a promotional tariff for communication in a transparent way. The transparency in setting the tariff of Indosat can be seen from the calculation of tariff per second, without a rounding off or omission of comma to the amount of customers' call credits. (Bisnis Indonesia, pg T8)