After effect of the “3” fight

Still remember with the time GSM cellular operator Hutchison appeared for the first time in the first quarter last year? With its “3” as the brand offering three fold top up voucher, Hutchison could successfully changed the competition in the cellular phone operators market from GSM versus CDMA to GSM versus GSM. The CDMA customers have in fact been growing in number, which reached more than 100 percent above average on the first quarter of 2007 if compared to that of the previous year. However, the rising customers here did not reduce the GSM customers. GSM markets still grow by 22-44 percent in that quarter given that Simpati of Telkomsel got the biggest prepaid customers or about 36 percent. (Marketing, pg 108)