If industrial transformation happens (2/01)

The competition among operators will be getting tighter and tougher. Sampoerna Telekomunikasi Indonesia (STI) is interested to follow up market in the outside Java with Ceria service. The CDMA operator here aggressively deals with rural areas. The coverage includes Riau, Palembang, Lampung, Jambi, Central Java, Yogyakarta, East Java, Bali, Lombok, Banten and some areas in West Java. Besides, Ceria also presents at Aceh, Padang, and North Sumatra. Telkomsel president director, Kiskenda Suriahardja, conceded that the competition will be tougher due not only to tariff but rather service. He declined the assumption that the Rp0.5 per second tariff is used as its strategy to counter the tight competition through the release of Simpati PeDe. Free talk is deemed the attractive strategy and also way to increase the optimum capacity for customers. Free talk is offered by 3 (Three) as it also offers free SMS through SMS free voucher and Rp1 per minute talk tariff which is applicable from 1 in the morning to 1 in the afternoon among the 3 users.