More Operators to Work on BlackBerry Market

BlackBerry booming seemed not yet to end soon. The number of operators that were interested to market the handset made by Research in Motion (RIM), thus, increased. Following Indosat, XL and Telkomsel, which had previously marketed the handset, Axis also joined the club.
As newcomer, Axis was aware that it was important to provide different service from that of the other three. Axis then launched worry free service. "We provide service that provides safety or anxiety-free feeling to customers," stated Johan Buse, Axis Chief Marketing Officer. / Kontan, pg 14