Offering Netbook, Modem and Internet Access - Operator Bundle Netbook with Modem

Two code multiple division access (CDMA) based telecommunication operators, namely Smart Telecom and Mobile-8 Telecom sold modem by bundling it with netbook. Smart Telecom offered Netbook Smart Telecom (Olive X107) that was not merely able to access internet but also to call and send SMS. Mobile-8 also provided Advan netbook Vanbook A1-N70T series and a modem. Mobile-8 aimed this product for the beginners of internet users. GSM operators, such as Natrindo Telepon Seluler (Axis) and Excelcomindo Pratama (XL) also followed this action. / Kontan, pg 22

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Indosat Delay CDMA BlackBerry Release

Indosat delayed the launch of CDMA BlackBerry from the previously scheduled June to the third quarter of 2009. "There are many incomplete calculations of StarOne and Blackberry bundling price,” stated Adita Irawati, Indosat Head of Public Relation, Monday (22/6). Smart Telecom could not decide when to market CDMA Blackberry either. In addition, Smart also stated that the packet it offered was of lower price than GSM one. / Kontan, pg 14

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Cellular and FWA Mobile-8 in one card

Mobile-8 Telecom merges cellular service and fixed wireless access (FWA) in card named Fren Duo. The effort pursues additional 1.5 million new customers in 13 cities. Mobile-8 Marketing & Sales Director, Beydra Yendi mentioned, target set for 5% CDMA acces user and 1% GSM customer. (Bisnis Indonesia, pg I7, Seputar Indonesia, pg 15)

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CDMA Public Phone

PT Telkom Tbk launched CDMA public phone wireless card namely SOBAT. As well as Flexy, CDMA public phone is using SOBAT as starter pack. The launching conducted by symbolically handed terminal and Sobat card from PT Telkom, represented by General Manager (GM) Central Jakarta , Niam Dzlkri to Education Institution Cikini, on Friday (5/6). / Warta Kota, pg 18

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Hewlett-Packard to penetrate CDMA operators

The Hewlett Packard (HP), through its Communications Media Solutions (CMS) division, reaches for the CDMA cellular operators in Indonesia, in order to gain 30% of the Asian market share. The Vice President Marketing CMS Hewlett-Packard Steve Dietch said that the largest HP market in Indonesia, such as Telkomsel and Indosat, uses the GSM (global system for mobile communications) technology. However, he declared, HP’s technology is applicable to all kinds of operators. / Bisnis Indonesia, pg I8

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StarOne Expands Network in West Java

PT Indosat Tbk expands StarOne services in seven cities in West Java to complete coverage to 63 cities in West java. The seven cities are Sukabumi, Cianjur, Sumedang, Purwakarta, Subang, Tasikmalaya and Garut. Community in those seven cities can enjoy free call to fellow StarOne and special tariff to call cellular beside unlimited internet connection under term and condition. / Bisnis Indonesia, pg I8, Neraca, pg 5, Jurnal Nasional, pg 4, Suara Karya, pg 7, Okezone, 7/6 17:04

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Esia expands network in Kalimantan

PT Bakrie Telecom Tbk expanded cellular network of Esia and Wifone in Kalimantan, especially in Balikpapan, Samarinda, and Tenggarong, Earlier, Bakrie Telecom has also opened network in Banjarmasin, Banjar Baru, and Martapura. Corporate Service Director of Bakrie Telecom Rakhmat Junaidi said about 80% of Base Transceiver Stations (BTS) in Balikpapan and Samarinda used sharing towers. (Seputar Indonesia, pg 15, Investor Daily, pg 24, Neraca, pg 10)

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Questioning About The Threat Of Cellular Against FWA Tariff War/ Bisnis Indonesia

In the last few days television, magazines, newspapers have all reported about new tariffs set by cellular telecommunication operators. Of the so many new promotion programs, the most outstanding is the war of tariffs between PT Excelcomindo Pratama Tbk and PT Indosat Tbk. A member of Indonesian Telecommunication Regulating Board (BRTI), Heru Sutadi, said that sooner or later tariffs of cellular would be similar to tariffs of FWA {fixed wireless access) or cellular based wire telephone. President Director of PT Excelcomindo Pratama (XL), Hasnul Suhaimi, said that marketing cost was set at 5% of the income. According to him of XL last year's income of Rp 8 trillion, about Rp400 billion was spent on marketing. Gede Krishna Jaya, Division Head of Prepaid Brand Management of Indosat, said that they applied a promotional tariff for communication in a transparent way. The transparency in setting the tariff of Indosat can be seen from the calculation of tariff per second, without a rounding off or omission of comma to the amount of customers' call credits. (Bisnis Indonesia, pg T8)

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Open telecommunication network in 34 cities, StarOne offers cheap telephone & Internet

After successfully organizing "Ngobrol Irit" (Ngorbit) program, PT Indosat Tbk. again launched Fixed Wireless Access (FWA) service with brand StarOne (prepaid and postpaid) in Dumai and Duri areas. With the presence in the areas, StarOne has served residents in 34 cities in Indonesia. (Republika, pg 6; Rakyat Merdeka, pg 9)

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Cellular consumers warned to be careful. Operators are also trapped on tariff war

Consumers are asked to be careful on assessing the operator in the time of tariff war. PT Indosat Tbk just launched what so called first minute free Mentari and SMS Ce-eSan or free SMS among user of the operator's product. While PT Excelcomindo Pratama Tbk. (XL) promotes cheap tariff Rp0.1 per second for connection to all operator at second minute of talk. PT Telekomunikasi Secular (Telkomsel) claimed its products are the most transparent and flexible. Telkomsel recently promoted Simpati PeDe that sold Rp 0,5 per second from the very first minute of talk, and Kartu As that sold at Rp 20 per second. PT Mobile-8 Telecom also claimed of selling the cheapest product by selling Fren which sold at Rp 700 per minute for connection to all GSM operator without registration and change the number. Meanwhile Bakrie Telecom stated that they are the only company which gives money to the customers of Esia. PT Telekomunikasi Indonesia (Telkom) Tbk also promote another cheap product called Flexi which promise 100% free pulse. And PT Hutchinson promote 3 (Three) which sold at Rp 1 per minute on some time. General Marketing Product of XL Bayu Samudiyo affirmed that the operators of cellular now are in time of tariff war. "Operators were trapped in," he said. But Marketing Director of Indosat Guntur S. Siboro denied the charge. He said that tariff is only one among several factors which determined the position and brand value which influence the costumers.

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Indosat ready to share towers

PT Indosat Tbk is ready to join the government program on tower sharing. The program could be conducted if it was adjusted to the capacity of their respective towers. "Tower sharing should be viewed from the capacity of each tower," Indosat President Director Johnny Swandi Sjam in Jakarta, Tuesday (8/1). It was said to clarify earlier reports that Indosat refused the tower sharing system. According to Johnny, for Indosat, current capacity of each tower could accommodate 5 systems in big cities with big population. Indosat has installed 4 systems: GSM 900, 1800 and 1900, and CDMA 800 in each tower. "So, totally, there are four systems and the remaining one system would be used for wimax," said Johnny.

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Compete in Tariff and Coverage (2/01)

Competition in telecommunication business was amazing last year. This year, operators would compete to attract subscribers. Cheap tariff, coverage service and various services would become bullets in the competition. In the next few years, GSM is predicted still to control the market. Operator policy which run two services: GSM and CDMA, would impact on the weakening penetration of CDMA market. To maintain its domination, GSM operators would increase its subscribers. Among the strategies, the GSM operators would compete in tariff which is the selling point of CDMA. Operators would also attract subscribers to value added services and widening coverage.

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